Course curriculum

  • 1

    Oh Hot Gram - Module 1: FOUNDATION

    • 1 - Welcome & Introduction

    • 2 - Intro to Module One

    • 3 - Why Are You Using Instagram

    • 4 - Setting Business Goals For Your Instagram

    • 5- Defining Your Dream Client and Who You're Talking To

    • 6 - Standing Out from the Crowd with Your Unique Brand

    • 7 - Designing Your Brand Visuals

    • 8 - Sharing About YOU

    • 9 - Finding Your Niche

    • 10 - Creating Your Business Page

    • 11 - Starting Your Page Out Right

    • 12 - Getting Your Page Set Up for Success

    • Quiz
  • 2

    Module 2 Photography

    • Module 2 Photography

    • Module 2.2 - Do's and Don'ts of Taking Hair Photos

    • 2.3 Hair Photography Tips and Guidelines

    • 2.4 Camera vs Phone: Which One You Should Use

    • 2.5 Client Posing: How to Take Amazing Photos of Your Clients

    • 2.6 What You Need to Know About Lighting

    • 2.7 Lighting Comparision: What Lights You Should Use

    • 2.8 How to Edit Your Photos

    • 2.9 Creative Editing

    • Quiz
  • 3

    Module 3: YOUR PAGE

    • Module 3: YOUR PAGE

    • 3.1 Page Layout: Creating a Clean and Cohesive Page

    • 3.2 Page Layout: Cohesive Page Tips and Examples

    • 3.3 Defining Your Page Style

    • 3.4 Your Top Nine Photos

    • 3.5 Incorporating Your Brand Into Your Page Layout

    • 3.6 How Your Content Affects Your Page

    • 3.7 Cleaning Up Your Page

    • Quiz
  • 4

    Module 4: CONTENT

    • Module 4: CONTENT- Intro

    • 4.1 Creating Valuable Content

    • 4.2 Adding Personality: Sharing who you are with your audience

    • 4.3 Stock Photos

    • 4.4 How to write captions that capture + connect + convert your audience

    • 4.5 Writing Better Captions

    • 4.6 Instagram Story Guidelines

    • 4.7 Instagram Story Content Strategy

    • 4.8 Instagram Story Creative Tips

    • 4.9 Consistent Content

    • Quiz
  • 5

    Module 5: GROWTH

    • Module 5: GROWTH - Intro

    • 5.1 The Long Game: Followers, growth, and engagement

    • 5.2 The Follower Journey: How to get more of the right people to follow you

    • 5.3 The Client Journey: How to get followers to become clients

    • 5.4 How the Algorithm Works

    • 5.5 Tricks to stay ahead of the algorithm

    • 5.6 Growing Your Page: How to grow authentically

    • 5.7 Hashtags: Let's start attracting those dream clients

    • 5.8 Posting: All your questions about posting on Instagram

    • Quiz
  • 6

    Module 6: ANALYZE+ ADJUST + MAINTAIN

    • Module 6: ANALYZE+ ADJUST + MAINTAIN - Intro

    • 6.1 Analytics: How to track your growth

    • 6.2 Follower Interaction: How to determine what content did well

    • 6.3 Maintenance: How to prep your content ahead of time

    • Quiz
  • 7

    Module 7: ADVANCED TECHNIQUES

    • 7.1 Video Overview: How to utilize video content

    • 7.2 Types of video that do well

    • 7.3 Shooting video

    • 7.4 Editing video

    • 7.5 Posting your video

    • 7.6 How to Use Instagram Live to Connect with Your Audience

    • How to best utilize IGTV

    • MINI TRAINING: Content Creation: How to create content when you have nothing to post

    • Using your clients as influencers

    • Quiz
  • 8

    TECH LIBRARY AND RESOURCES

    • How to Add Line Breaks

    • How to blur a background using FaceTune2

    • How to change your IG Story Highlight Cover Photos (easily)

    • How to use FaceTune2 to Whiten a Background

    • Instagram App Walkthrough

    • Instagram Stories Walkthrough

    • Snapseed Photo Editing Tutorial

    • VSCOcam Photo Editing Tutorial